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同輝家具有限公司 http://www.darazat.com 【更新時間：2011-11-3 19:23:14 】 |
Laurie Van Brunt to lead division
PLANO, Texas -- In a move designed to further strengthen its Big 7 private brands, including
the billion-dollar-plus JCPenney Home Collection, retailer JCPenney has established a brand
management division.
Laurie Van Brunt has joined the company to head the division as vice president, director of
brand management. She reports to Mike Boylson, executive vice president, chief marketing
officer.
Van Brunt, Boylson and the merchants will work to build a brand management team, creating
brand managers with responsibility for overseeing the positioning of each brand, according
to a company spokesperson. The new division is responsible for maintaining a consistent
positioning across each brand in areas ranging from product development to marketing and
advertising.
Van Brunt most recently was senior vice president and chief merchant for apparel retailer
Chadwick's. Earlier she was executive vice president, general merchandise manager for Lane
Bryant, a unit of Limited Brands. |
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